1) Define environmental scanning. a) Monitor, gather and disseminate information of an organization's internal and external environments relevant for its strategies development. b) Monitor, gather and disseminate information of an organization's external environments only, and not its internal environment. 2) General environment composed of ... a) national and international specific dimensions of the organization's surroundings that are very likely to influence the organization: customers, suppliers, regulators, competitors and strategic partners. b) Composed of national and international nonspecific elements of the organization's surroundings that might affect its activities: economic, technological, sociocultural, and political-legal. 3) PESTEL model is used to analyse the ... a) external environment b) internal environment 4) We analyse the external environment to identify _________ and _________. a) strengths; weaknesses b) opportunities; threats 5) "The revenue of aesthetic medicine clinics increased by 30.8 percent from 2019 to 2021, thus reflecting the general increase in beauty-related spending in Malaysia". For a cosmetic manufacturer, this is an/a ... a) threat b) opportunity 6) "High fine if the vehicle causes noise and air pollution". For a company with old and not-maintained well vehicles, the new regulation is an/a ... a) threat b) opportunity 7) High unemployment rate in Malaysia. This scenario is an/a ________ for a luxury brand product manufacturers. a) threat b) opportunity 8) According to latest news, hot weather is expected to last up to 2 years. This is an/a _______ situation to business organisations, as it is a _______. a) favourable; opportunity b) unfavourable; threat 9) "Malaysia's internet penetration rate stands at 96.8% at the start of 2023, an increase of 1.1% since the start of 2022."For e-commerce companies, this situation is an/a ... a) opportunity b) threat 10) The 5-Forces Model helps managers to analyse the ... a) situation of consumers preferences b) level of competition in industry 11) The higher the number of competitors, the ______ the level of competition in an industry. a) higher b) lower 12) The easier the new entrants to enter the market, the ______ the level of competition in an industry. a) higher b) lower 13) The higher the switching cost to substitute products, the _________ the level of competition in an industry. a) higher b) lower 14) The harder the customers can make the product themselves, the _______ the level of competition in an industry. a) higher b) lower 15) If the supplier easily drive up the price, it means that the level of competition is _______ in a certain industry. a) high b) low

External Environment Analysis

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