Shimp, Study showing subliminal priming increased Powerade choice only when thirsty, North, Study where wine descriptions changed depending on background music, Brainwashing, Using repeated phrases or images to make people accept ideas uncritically, Schema, Mental framework or structure that helps organise information, Greenwashing, When companies falsely present products as eco-friendly, Confirmation, Bias where people prefer information that supports what they already believe, Authority, Bias where people trust experts or professionals in adverts, Associative, Priming where emotional cues influence perception of a product, Subliminal, Unconscious messages in adverts that influence behaviour, Attention, Placing products at eye level to increase the likelihood of purchase, Collectivist , Culture where social-proof techniques are more effective (Cialdini 1999), Semantic, Type of priming where words or images activate linked meanings, Repetition, Priming where repeated exposure makes a product feel familiar, Social Proof, Advertising technique where reviews provide evidence that a product works, Bandwagon effect, Tendency to buy a product because 'everyone else' is using it, Priming, Behaviour shaped by exposure to a stimulus that activates related ideas.

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