Emphasis - Draws attention to elements, Unity - Repetition - Creates visual harmony, Proportion - Achieves balance through size, Depth - Illusion of 3D, Alignment - Creates organized layout, Rhythm - Creates flow or movement through a layout , Value (how reflective, bright, dark, or saturated a colour is) - Highlights or contrasts elements to create visual impact, Shape - Adds interest by adding movement and contrast, Enlarged text - Draws reader's attention to the important text , Reverse text (light on dark) - Creates contrast with dark bacgrounds, Drop cap - Leads reader's eye to the start of a paragraph, Drop shadow - Makes element stand out & gives illusion of depth, Repetition of color - Links elements together, Repetition of shapes - Creates unity, Repetition of typefaces - Improves consistency through a layout, Large dominant image - Draws attention to the theme and content of layout, Transparency - Allows you to see through an element and Creates visual interest, Layering elements - Gives impression of depth, Alignment of elements - Creates structure and neatness,

HGC Design Principles and Effects

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