1) Direct marketing means being able to connect directly with individual consumers it is convenient, private and easy for buyers and it is a low-cost and efficient way to sell goods. 2) There are many forms of direct marketing: Direct-mail marketing, Catalogue marketing, Telephone marketing and Direct-response television marketing 3) Online marketing is really important because it allows to buy and sell goods over the internet. There are four mayor types of online marketing:  Business to consumer, business to business, consumer to consumer and consumer to business 4) Click- only companies operate only online while Click-and-mortar companies are brick-and-mortar companies but they also operate online. 5) Many companies use marketing websites to sell and buy goods quickly but creating a website is not enough because it must be promoted

Chapter 17

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Incorpora

Classifica

Stile di visualizzazione

Opzioni

Cambia modello

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