Logos - uses reasoning and evidence, and appeals to the intellect, Pathos - evokes feelings and emotions, often using connotative diction, imagery, and figurative language., Ethos - establishes credibility and trust; appeals to a sense of right and wrong., Rhetorical Devices - Techniques that the speaker or writer uses to enhance (improve the quality) their argument., Logical Fallacies - An incorrect or problematic argument that is not based on sound reasoning; also known as faulty reasoning., Persuade - An attempt to convince someone to agree with you, Ethos, Logos, Pathos - Classic Appeals, Claim - is the speaker's purpose or ultimate goal of their argument., Rhetorical Question - A question that is asked to create an effect or emphasize a point. No answer is required or expected., Analogy - A comparison between two dissimilar objects or ideas for the purpose of explaining or clarifying an idea., Juxtaposition - when two or more things are placed next to each other to create a contrasting effect., Direct Address - a speaker or author communicates a message directly to an individual or group of individuals., Anecdote  - short accounts of a real event told as a brief story., Repetition - when words or phrases are repeated throughout a speech or text, Bandwagon - An idea or argument based on popular sentiment (feeling) or use, Circular Reasoning - when an assumption is made in a definition or argument that includes the point that someone is trying to prove., Loaded Language - words and phrases that elicit (draw out) a strong emotional response from the reader or listener., Sweeping Generalization - applying a general rule to a specific instance without proper evidence,

Persuasive Techniques

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