Audience - Who will be affected by the topic? Who will read the essay?, Argument - Making a claim and supporting it using logic, Persuasion - Making a claim and supporting it using feelings and emotions., Claim - The position that you are trying to get your readers to accept., Evidence - Facts that support your claim., Bridge or Warrant - Statement that explains how the evidence supports and connects to the claim., Counterclaim - Challenging the argument by addressing the position of someone who may not agree with the argument., Rebuttal/turnback - Demonstrating why the counter-argument is wrong.,

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