ESSAY: You are given TWO ideas and you must add one more., It should be written in a formal, neutral way., In this essay we will discuss ..., Firstly, / Secondly, / One benefit of ... is... , Due to (the fact that) ..., To sum up, / In conclusion, / All in all, / On balance, It doesn't need a title., ARTICLE: Include a title., Include interesting language: That felt weird! / I came across it by chance., Include rhetorical questions., Introduce the subject clearly and try to involve the reader., Include personal anecdotes., Finish with a memorable statement / question, REPORT: Add a title., Its purpose is to inform the reader about sth., Use sub-headings., "The aim of this report is ...", Say how you collected the information., ' I would therefore recommend .....' , REVIEW: Give a title. , Its purpose is to inform and entertain the reader., Use a friendly style. Use a question at the beginning to hook the reader., Use adjectives such as: page-turner, breathtaking, compelling, gripping, harrowing , End with a recommendation and reason for your opinion.,

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