1) The plan of action that prescribes resource allocation and other activities for dealing with the environment and helping the organization attain its goals is known as a(n) a) goal. b) objective. c) mission. d) vision. e) strategy. 2) When properly managed, which of the following can create additional value with existing resources, providing a big boost to the bottom line? a) Synergy b) Competitors c) Government contacts d) Command structure e) Cooperation among customers 3) Which of the following strategies pertains to the major functional departments within the business unit? a) Operational-level b) Corporate-level c) National-level d) Business-level e) Functional-level 4) When Coca-Cola introduced Minute Maid, a new citrus soft-drink, what type of strategy was it pursuing? a) Functional-level strategy b) Multidomestic strategy c) Corporate-level strategy d) Retrenchment strategy e) Business-level strategy 5) Which of the following refers to the use of managerial tools to direct resources toward the achievement of strategic goals? a) Strategy formulation b) Strategy coordination c) Strategy execution d) Strategy control e) Strategy planning 6) Azmeer has been assigned to conduct a SWOT analysis for his organization, Nasi Ayam Pak Naseer. As part of this assignment, Azmeer will a) conduct an external wage survey. b) search for the strengths, weaknesses, opportunities, and threats that impact his firm. c) choose a grand strategy for his firm. d) do a cost/benefit analysis. e) develop a mission. 7) Fathihah has been asked to participate on a cross-functional task force that is charged with performing an audit checklist for her advertising firm. The task force will analyze organizational strengths and weaknesses as they apply to the firm. Fathihah’s task is to analyze management quality, staff quality, degree of centralization, and organizational charts. This level of analysis pertains to which area of the audit? a) Management and organization b) Marketing c) Human resources d) Research and development e) Production 8) The BCG matrix organizes along which of the following dimensions? a) Market share and profit b) Sales and market share c) Business growth rate and market share d) Business growth rate and profit e) Sales and profits 9) The star has a a) large market share in a rapidly growing industry. b) large market share in a slow-growth industry. c) small market share in a rapidly growing industry. d) small share of a slow-growth market. e) moderate market share in a slow-growth industry. 10) When an organization expands into a totally new line of business, it is implementing a strategy of a) related diversification. b) unrelated diversification. c) cross-functional diversification. d) product line diversification. e) industry diversification. 11) All of the following are Porter's competitive forces EXCEPT  a) differentiation of community. b) bargaining power of buyers. c) bargaining power of suppliers. d) threat of substitute products. e) potential new entrants. 12) Smiggle, concentrates its efforts on its target market of 4 to 15-year-olds. It is using a a) focus strategy b) differentiation strategy. c) cost leadership strategy. d) multidomestic strategy. e) universal strategy strategy. 13) Which of the following strategies would be appropriate when the need for both national responsiveness and global integration is low? a) Globalization b) Multidomestic c) Export d) Glocalization e) Import 14) Which of these functions recruits selects, trains, transfers, promotes, and lays off employees to achieve strategic goals? a) Production b) Leadership c) Information and control systems d) Structural design e) Human resource 15) The standardization of product design and advertising strategies throughout the world is called a) export strategy. b) glocalization. c) multidomestic strategy. d) globalization. e) diversification. 16) Business decisions such as product design are made on a country-by-country basis in a(n) a) export strategy. b) glocalization strategy. c) multidomestic strategy. d) globalization strategy. e) focus strategy. 17) Which of the following strategies seeks to achieve both global integration and national responsiveness? a) Export strategy b) Glocalization strategy c) Multidomestic strategy d) Globalization strategy e) Focus strategy 18) In which of the following strategies does the organization aggressively seek efficient facilities, pursue cost reductions, and use tight cost controls to produce products more efficiently than competitors? a) differentiation b) cost leadership c) vertical integration d) unrelated diversification e) diversification 19) The use of managerial and organizational tools to direct resources toward accomplishing strategic results is known as a) business level strategy b) functional level strategy c) SWOT analysis d) strategy execution e) strategy formulation 20)  The question “What business are we in?” concerns which of these strategies? a) business level b) functional level c) corporate level d) all of the above 21) Which of these functions recruits selects, trains, transfers, promotes, and lays off employees to achieve strategic goals? a) production b) leadership c) information and control system d) structural design e) human resource

Chapter 8

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