1) It is the study of how people are making purchase decisions to satisfy their needs and wants or desires? a) Purchaser Behavior b) Consumer Behavior c) Consumer Attitude d) Purchaser Attitude 2) This type of behavior is encountered when consumers are buying an expensive, infrequently bought product. They are highly involved in the purchase process and consumers’ research before committing to a high-value investment? a) Complex Buying Behavior b) Flexible Buying Behavior c) Dissonance-reducing Buying Behavior d) Compound Buying Behavior 3) Characterized by the fact that the consumer has very little involvement in the product or brand category? a) Dissonance-reducing Buying Behavior b) Variety Seeking Behavior c) Habitual Buying Behavior d) Complex Buying Behavior 4) In this situation, a consumer purchases a different product not because they weren’t satisfied with the previous one. Like when you are trying out new shower gel scents. a) Habitual Buying Behavior b) Complex Buying Behavior c) Dissonance-reducing Buying Behavior d) Variety Seeking Behavior 5) The consumer is highly involved in the purchase process but has difficulties determining the differences between brands. a) Dissonance-reducing Buying Behavior b) Habitual Buying Behavior c) Complex Buying Behavior d) Variety Seeking Behavior 6) Knowing what types of customers your e-store attracts will give you a better idea about? a) How to Segment Customer b) How to Separate Customer c) How to Segment Purchaser d) How to Separate Purchaser 7) Can even be used as reminders for products/services that need to be bought regularly but are not necessarily on customers’ top of mind a) Economic conditions b) Personal preferences c) Group influence d) Marketing campaigns 8) The product might be excellent, the marketing could be on point, but if you don’t have the money for it, you won’t buy it a) Purchasing power b) Marketing campaigns c) Personal preferences d) Economic conditions 9) Analyzing a shopping cart can give marketers lots of consumer insights about the items that were purchased and how much of each item was purchased. a) Place of purchase b) Time and frequency of purchase c) Items purchased d) Method of purchase 10) Segmenting the audience base on buyer readiness allows marketers to align communications and personalize experiences to increase conversion at every stage. a) Customer journey stage b) User status c) Brand loyalty status d) Usage rate

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