CONSUMER - IS ONE WHO DEMANDS AND CONSUME GOODS AND SERVICES., CONSUMER BEHAVIOR - IT INVOLVES THE USE AND DISPOSAL OF PRODUCTS AS WELL AS THE STUDY OF HOW THEY ARE PURCHASED., GOODS - REFERS TO ANYTHING THAT PROVIDES SATISFACTION TO THE NEEDS, WANT AND DESIRES OF THE CUSTOMER, NECESSITY GOODS - ARE GOODS THAT SATISFY THE BASIC NEEDS OF MAN. IN OTHER WORDS, THESE ARE GOODS THAT ARE NECESSARY IN OUR DAILY EXISTENCE., ECONOMIC GOOD - IS THAT WHICH IS BOTH USEFUL AND SCARE., FREE GOOD - IF A GOOD IS SO ABUNDANT THAT THERE IS ENOUGH OF IT TO SATISFY EVERYONES NNED WITHOUT ANY ANYBODY PAYING FOR IT.,

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