dominant - more important, strong, or noticeable than anything else of the same type, inflation - a continuing rise in prices in an economy, discount - a reduction in the usual price, reputation - the general opinion that people have about someone or something based on their behaviour, selling point - a feature that persuades people to buy a product, multinational - operating in different countries, supplier - a person or company that provides goods of a particular kind, domestic - relating to a person's own country,

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