Insider Groups: Lobbying, Have the ear of the government, British Medical Association, Conversion therapy ban, Have expertise in certain area, Outsider Groups: Just Stop Oil, Soup over Van Gogh, Climate emergency, Illegal methods, Don't have links with government, Can loose public support if they don't like the methods used, Direct Action: Targeted strikes in First Ministers constituency, EIS Teaching Union, 14% pay rise over 3 years, Need media attention, March of the mummies, 30 hours free childcare from 9 months, E-petitions: over 100,000 signatures will be considered for debate in Commons, Finn's Law, Don't leave the EU 5.5 million signatures, Government do not want to ignore the issues that matter to voters, Have to be realistic to have a chance of changing the law, Protection for police dogs and horses, Social Media Campaigns: Marcus Rashford campaign for free school meals in the holidays, #maketheuturn, Lots of followers so therefore gets public attention, Twitter, Instagram, TikTok, Can be shared easily, Cheap and easy method,

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