Target audience - The specific group of people or customers that a marketing campaign aims to reach., Promotional materials - Printed or digital materials (such as brochures, flyers, or banners) used for advertising., Lead generation - The process of attracting potential customers and collecting their information for follow-up., Conversion rate - The percentage of leads or website visitors who take a desired action (e.g., make a purchase)., ROI (Return on Investment) - The measure of profitability from an investment, often used to evaluate marketing effectiveness., CTR (Click-Through Rate) - The percentage of people who click on a link or ad after seeing it., Conversion - When a user completes a desired action (e.g., filling out a form, making a purchase)., Analytics - The process of analyzing data to understand performance and make informed decisions., List price - The standard price of a product or service before any discounts or negotiations., Discount - A reduction in price, often given to encourage sales or reward loyalty., Bulk pricing - Lower prices offered for purchasing items in larger quantities.,

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