1) Ethos a) exaggeration b) using the same word, phrase, or sound more than once in a short passage c) personal, informal language used in speaking, especially among friends/family d) making yourself seem trustworthy 2) Pathos: a) causing the audience to feel emotions like sympathy, anger, frustration  b) the positive or negative feelings associated with words c) description using the five senses d) language that is specific to a particular field of study; ex: "simile" and "metaphor" are used in the study of literature 3) Logos a) criticizing, belittling, or discrediting an opponent or their argument to weaken their position and strengthen one's own b) personal, informal language used in speaking, especially among friends/family c) description using the five senses d) using logic 4) Kairos a) a question that doesn't expect an answer, like "Are you kidding me?" b) making yourself seem trustworthy c) building urgency d) personal, informal language used in speaking, especially among friends/family 5) Evidence a) facts or information to support a belief b) Using "we" or "us" to refer to the speaker and audience, while referring to the opponent as "them," someone other, different, who is not part of the right group c) poetic phrases that are not literal d) description using the five senses 6) Attacks a) repetition of first letter/sound in a series of words b) criticizing, belittling, or discrediting an opponent or their argument to weaken their position and strengthen one's own c) description using the five senses d) building urgency 7) Inclusive and exclusive language a) Using "we" or "us" to refer to the speaker and audience, while referring to the opponent as "them," someone other, different, who is not part of the right group b) personal, informal language used in speaking, especially among friends/family c) poetic phrases that are not literal d) building urgency 8) Rhetorical questions a) outlining causes and their consequences, b) less personal, the language used in academic writing c) a question that doesn't expect an answer, like "Are you kidding me?" d) drawing broad conclusions from limited evidence, arguing that what's true for some is true for the majority 9) Cause and effect a) the positive or negative feelings associated with words b) outlining causes and their consequences, c) less personal, the language used in academic writing d) poetic phrases that are not literal 10) Connotations a) the positive or negative feelings associated with words b) criticizing, belittling, or discrediting an opponent or their argument to weaken their position and strengthen one's own c) facts or information to support a belief d) outlining causes and their consequences, 11) Analogy a) facts or information to support a belief b) a comparison between two things, typically for the purpose of explanation or clarification; ex: "the heart is like a pump" c) language that is specific to a particular field of study; ex: "simile" and "metaphor" are used in the study of literature d) poetic phrases that are not literal 12) Generalizations a) poetic phrases that are not literal b) building urgency c) drawing broad conclusions from limited evidence, arguing that what's true for some is true for the majority d) the positive or negative feelings associated with words 13) Humor a) the positive or negative feelings associated with words b) language that is specific to a particular field of study; ex: "simile" and "metaphor" are used in the study of literature c) being funny to make the audience like you and remember your words d) making yourself seem trustworthy 14) Jargon a) using logic b) building urgency c) language that is specific to a particular field of study; ex: "simile" and "metaphor" are used in the study of literature d) outlining causes and their consequences, 15) Formal language a) less personal, the language used in academic writing b) a question that doesn't expect an answer, like "Are you kidding me?" c) criticizing, belittling, or discrediting an opponent or their argument to weaken their position and strengthen one's own d) description using the five senses 16) Colloquial language a) personal, informal language used in speaking, especially among friends/family b) outlining causes and their consequences, c) language that is specific to a particular field of study; ex: "simile" and "metaphor" are used in the study of literature d) a question that doesn't expect an answer, like "Are you kidding me?" 17) Repetition a) making yourself seem trustworthy b) causing the audience to feel emotions like sympathy, anger, frustration  c) using the same word, phrase, or sound more than once in a short passage d) outlining causes and their consequences, 18) Hyperbole a) exaggeration b) a comparison between two things, typically for the purpose of explanation or clarification; ex: "the heart is like a pump" c) using logic d) Using "we" or "us" to refer to the speaker and audience, while referring to the opponent as "them," someone other, different, who is not part of the right group 19) Alliteration a) a question that doesn't expect an answer, like "Are you kidding me?" b) repetition of first letter/sound in a series of words c) the positive or negative feelings associated with words d) poetic phrases that are not literal 20) Imagery a) building urgency b) repetition of first letter/sound in a series of words c) description using the five senses d) being funny to make the audience like you and remember your words 21) Figurative language a) a question that doesn't expect an answer, like "Are you kidding me?" b) description using the five senses c) poetic phrases that are not literal d) language that is specific to a particular field of study; ex: "simile" and "metaphor" are used in the study of literature

Persuasive Techniques: Quiz

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