client - The person or company who has asked for the media product to be made, content - The images, text and other items you'd expect to see in a media product, genre - The category of similar products that this media product falls into (e.g. horror / kids / comedy), project brief - Description of the media product agreed with the client., purpose - What the final media product must achieve (e.g. educate, inform, entertain, advertise, promote), requirements - The list of what the media product must be like in order to be suitable for the target audience and purpose., style - The colours, fonts and layout of a media product, theme - The topic and type of content you'd expect to see in a media product,

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