Topalino is a well-known brand of sweets and chocolates owned by ABG, a company based in Maribor, Slovenia. It focuses mainly on ____ 1 products and was the market ____ 2 in exclusive confectionery. In the last two years, however, Topalino's market ____ 3 has declined by almost 25%. There are at least two reasons for this decline. First, supermarkets in the region are now selling sweets of similar quality at much lower prices, so more and more consumers say that Topalino is no longer ____ 4 for money. The economic downturn has naturally made people more price conscious, and brand loyalty 5 is suffering as a result. A possible solution would be to reduce the price of at least a number of products so that they are in the medium ____ 6 of prices. Secondly, a lot of middle-aged people find the logo childish and the packaging oldfashioned and unexciting - in other words, they no longer And the brand ____ 7 attractive. In order to appeal to this important market ____ 8. Topalino is thinking of ____ 9 its main products and expanding its product range 10

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