defining terms/explanation - a statement that explains the exact meaning of a word, examples - gives characteristics of something so we can better understand it, data and statistics - collection of facts (usually numbers), interviews/quotes from professionals/expert - a person is more believable if they know a lot about the topic, anecdotes - short stories to understand their point, subheading/subtitle - the title of a smaller section of text, teaser/hook - an interesting story that makes you want to keep reading, sidebar - boxed off section of additional information, caption  - brief explanation of a photo, photograph - image taken with a camera,

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