1) Content analysis... a) allows researchers to quantify descriptive material b) allows manipulation of variables c) is an indirect observational method d) studies content designed for the research question 2) Which of the following apply to the process of content analysis? a) wait for themes to emerge b) operationalise categories used c) tallies are used to quantify frequency of each category d) can use transcripts, tweets, radio and video e) use samples of material f) researchers identify themes 3) Test re-test reliability of a content analysis checks consistency between different researchers a) True b) False 4) Inter-rater reliability of a content analysis checks consistency between different researchers a) True b) False 5) Which of the following correlation coefficients indicates good reliability? a) - 0.8 b) + 0.5 c) - 0.7 d) + 0.8 6) Which of the following can be used to assess reliability? a) Normal Distribution b) Spearman's rho test c) Standard Deviation d) Sign Test

Content Analysis

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