Protection of Participants - Ensuring participants' physical and psychological health remains in tact, Deception - The participants have been lied to , Informed Consent - Participants have been told what the study involves and agree to take part, Self-Selected Sampling - Participants volunteer to take part in a study after seeing an advert, Snowball Sampling - One participant takes part, then invites their friends to as well, Sample - Who the participants are in the study, Null Hypothesis - A predictive statement that suggests there will be no significant difference, One-tailed hypothesis - A predictive statement that suggests there will be a significant difference in a particular direction, Independent Variable - The thing you change in your study, Dependent Variable - The thing you are measuring , Replicability - Being able to repeat a study to obtain similar findings, Objectivity - An unbiased view - no room for interpretation, Operationalisation - What are you measuring and how are you measuring?, Quantitative data - Data that can be expressed numerically, Nominal data - Categorical data e.g. animals, Ordinal data - Data can be ordered lowest to highest e.g. 1st or 2nd place, Ratio data - Data that has a fixed zero point e.g. how many cats a person owns, Primary data - Data that is collected by the person who is carrying out the research,

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