Emotive Language - using words with positive/ negative emotion to influence the audience to agree with you., Evidence - This can include facts, research, statistics., Inclusive language - The use of words, such as we, us, our to create the impression that the writer and reader are on the same side., Expert Opinion - Quotations from a professional or expert to make a text believable., Rhetorical Question - Questions that do not require answers but are used to emphasise points., Statistics - Figures used as evidence., Facts - A true statement that can be proven, Anecdote - A story about someone or something that the speaker or writer has experienced or heard about. , Repetition - To say the word/ words again to emphasise particular ideas., Generalisation - Sweeping statements that begin with all or every., Alliteration - Repetition of the same sound at the beginning of words; often used in headlines, Hyperbole - Exaggeration used to suggest something is better/ worse, Appeal to fear - make people feel anxiety or fear by suggesting unpleasant effects., Attack - Criticising an individual or idea, Appeal to hip pocket - Appeal to people's concern about money,

Persuasive Techniques

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