Proactive Interference - previously learnt material inhibits our ability to encode or store new material, Retroactive Interference - newly acquired information inhibits our ability to retrieve previously learnt material, Chunking - process of grouping items together to increase capacity of STM, Elaborative rehersal - process by which we give meaning to info and link it to other memories , Method of loci - mneonic that focuses on visualises to strengthen memory, State dependent cues - cues in the internal environment such as mood which assists in retreival from LTM, Context dependent cues - cues in the external environment that assist with retreival from LTM t, Cerebellum - memory on how to perform motor skills, Hippocampus - important for forming explict memory, Levels of processing - the deeper the processing the greater the chance of retreival , Phonological loop - storage of auditory information, Visuospatial sketchpad - storage of visual information, central executive  - responsible for switching attention from task to task , Semantic memory - facts and general knowledge, episodic memory - particular events, Explict memory - memories of facts names and events, short term memory capacity and duration  - 5-9 and 12-40 seconds, echoic memory - auditory , iconic - visual , retrieval  - the process of getting information from the LTM,

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