Rhetorical Question - When the writer asks a question – not to get an answer, but to challenge you, entice you, make you think, feel guilty or examine your conscience., 3 point list - Persuaders often use lists of three. They seem to have a special rhythm that sticks in the mind and get the message across, Repetition - Repeating the same key word or phrase is bound to have an effect, Make it personal - Getting the reader involved by using “your” or making them feel part of something by saying “we”., Emotive Language - Words or actions which play on the readers emotions, Exaggerated claims - Language which makes things seem better, more exciting than they really are., Short Powerful Sentences  - Short sentences have real impact – even single word sentences/paragraphs can be effective, Herd Mentality - No-one likes to be the “odd one out”, so tell the reader that they will be if they don’t agree with you., Flattery - “A person of your intelligence deserves much better than this”, Opinion - "In my view...", Imperative Command - "Get on board and join us", Statistics and Figures - "80% of people agreed...",

Persuasive Techniques

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