1) Best explanation of business environment a) External factors that affect a business b) Internal that affect a business c) Laws and regulations that affect a business d) D. External and internal factors affect a business 2) New set of regulations, what type of factors is it? a) Political and External b) Economic and External c) Political and Internal d) Social and External 3) NOT part of the external marketing environment? a) Political b) Legal c) Product d) Socio-cultural 4) Ban tobacco advertisement in all marketing communication forms. a) Technological Environment b) Legal Environment c) D. Ecological Environment d) C. Economic Environment 5) Working for a promotional campaign that does not offend anyone a) Socio-cultural environment.   b) Competitive environment c) Economic environment d) Legal environment 6) Process of collecting information about the external marketing environment a) Environmental management b) Marketing management c) Environmental scanning d) Marketing research 7) All of the following constitute external marketing environment EXCEPT what? a) Political Considerations b) Global factors c) Socio-cultural aspects d) Economics issues 8) New technology resulted to new goods and services. a) Lower the quality of existing products b) Lower the available level of customer service c) Reduce prices through new production and distribution methods d) Bring back products that were considered obsolete 9) Collection and interpretation of information forces, events, that may affect the organization a) Environmental scanning b) Stakeholder analysis c) Market sampling d) Opportunity analysis 10) Environment is beyond the control of the business a) Internal b) External c) Micro d) Macro

Module 4

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