End user - the people your products or services are designed for., Target Audience - the specific group of consumers most likely to want your product or service,, Sitemap - a file where you provide information about the pages, videos, and other files on your site, and the relationships between them., hyperlink - an item like a word or button that points to another location., Menus - a series of linked items that serve to foster website navigation between the different pages or sections of a site., Scripting - a list of commands that are embedded in a web-page normally and are interpreted and executed by a certain program or scripting engine., prototyping - any mock-up or demo of what a website will look like when it goes live., Clipart - ready-made usually copyright-free illustrations sold in books, as part of a software package, or through a website from which they may be cut and pasted or inserted as artwork., Throwaway - anything designed to be discarded after use rather than reused, refilled, etc, Alignment  - to position the elements within a straight line, or in the correct positioning.,

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