information age - a period in history where people have access to lots of information, data analytics - the study of facts and information (often from a computer), customer behaviour - how people act and what they do when they make buying decisions, demographics - data relating to a particular group of people, data-driven - affected by the information and facts you have collected, transactional history - the timeline of customer activity when buying products from a website, data gathering - the collection of information, cookies - small files which a website sends to your computer to track what you click on, privacy policy - a statement explaining how a company will use a person's data, data breach - when you lose, or someone steals, your customer data,

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