salient - important or noticeable, innate ability - a skill you are born with, visceral - based on strong emotional feelings instead of careful thought, procurement - purchasing/buying, subtle cues - signs that are not obvious, impact - powerful effect, heuristic cues - something which makes us make a decision based on our 'common sense' or general experience, empirically - scientifically, undercurrent - hidden activity or cause (often negative), bias - preference, often not based on fair judgement,

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