disruptive, something that completely changes the way society does something, bleeding-edge, describing systems, devices, or ideas that are so modern that they are still being developed, bootstrapping, starting a business without external help or capital, iteration, the repetition of a process, pivot, the act of a start-up quickly changing direction with its business strategy, pitch (deck), a short 10-slide PowerPoint presentation that covers all aspects of your start-up, freemium, a pricing strategy in which you don’t need to pay for the basic product but you need to purchase a premium version, unicorn, a start-up valued at $1 billion or more

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