Customers. Customers can all be different with different ____ and needs. It is the aim of the business to know what the customer wants and to deliver a product or a service to meet their ____. Some businesses may offer a ____ to meet the needs of a range of different customers. Where we set a group of customers with the same needs we call it a ____. Businesses segment their market specifically because customers vary in terms of: The ____ different customers require from their products. The amount of ____ different customers are able and willing to pay. The ____ of goods they require. The ____ of goods they require. The ____ they wish to purchase the goods. Market Segmentation Market segmentation is the process of splitting the whole market up into specific groups with the same characteristics. There are many different ways to categorise customers into different groups. This can be done by: A____ G____ O____ I____ G____ l____ L____ R____ Benefits of Market Segmentation The benefits of dividing the whole market into different categories are: It ensures customers' ____. Potential for ____. ____ (keeping your customers so they return to buy more). Allows for ____. Potential for an ____.

Customers and market segmentation summary sheet

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