evergreen content - the content that stays relevant always, an ideal customer profile - the perfect customer for what your organization, a salles funnel - the customer journey from awareness to action, experimental content - using new methods, ideas, etc. that have not been tried before, dynamic content - automatically adapted content thats shows users the most relevant material based on their browsing behavior, interaction history, and preferences, data - driven content - a type of analytic strategy used for online content marketing campaigns, content channels - the place where you post your content, communication singularity - the point in time when artificial intelligence will be able to handle marketing as well as any human marketer can., a pinpoint - a hyper-personalized, target-research backed method of marketing, highly personalised content - to tailor digital content to an individual reader based on the data a company has gathered on them, to asses content - determining the importance or value of content, an engaged presence - sense of being there, irrelevant content - not related or not important for the target audience content, content ideation - the process of producing topics to be used in future marketing content, a content mission statement - the purpose behind every single piece of content you will create for your audience as an organization, to be content - to be satisfied and happy, content workflow - the tasks that a person or content team will need to go through to complete a piece of content, a template - something that is used as a pattern for producing other similar things, buy-in  - support for an idea or plan, proofreading - the act of finding and correcting mistakes, fact - checking - the process of checking that all the facts are correct,

EDM Week 4

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