consumption - the amount of something that someone uses, eats or drinks, convenience - the state of being useful for your purposes and causing the least difficulty, ensure - to make certain that something is done or happens, experiment - to test or to try a new way of doing something, increase - to become larger or greater, influence - the power to have an effect on people or things, or someone or something that is able to do this, relatively - quite good, bad, etc. in comparison with other similar things or what you expect, specialty - a product that a place is especially known for, dominant - more important, strong or noticeable than anything else of the same type, inflation - a continuing rise of prices in an economy, discount - a reduction in the usual price, reputation - the general opinion that people have about someone or something based on their behaviour or character in the past, selling point - a feature that persuades people to buy a product or service, multinational - operating in different countries, supplier - a person or company that provides goods of a particular kind, domestic - relating to a person's own country, monopoly - an organization or group which has complete control of something especially an area of business, so that others have no share, outlets - a shop that is one of many owned by a particular company and that sells the goods that the company has produced,

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