1) Who is the father of Modern Marketing? a) Abraham Maslow b) Lester Wunderman c) Peter Drucker d) Philips Kotler 2) Marketing is a process which aims at _____. a) Production b) Profit- making c) The satisfaction of customer needs d) Selling Products 3) In marketing management who is at the center? a) Product b) Production c) Customer d) Profit 4) What is to be done by promotion? a) Increasing the price b) Increasing the sales c) Increasing the Production d) Making necessary changes in the product 5) Which of the following is the function of marketing manager? a) Marking the goods consumable  b) Storages of goods c) Marketing segmentation d) Sales 6) This "P" is not part of the 7p's of marketing mix? a) Promotion b) Price c) People d) Purpose 7) Which of the following is the features of the marketing? a) Needs and Wants b) Creating a market offering c) Customer Value d) All of the above 8) Which of the following is not the function of packaging? a) Product Protection b) Pricing objectives c) Promotion d) Product identification 9) Identify the elements of marketing mix. a) Product b) Price c) Promotion d) All of the above 10) Packaging is important not only for protection of the product but also serves as______. a) Quality Product b) Complex Graphics c) Promotional Tool d) Promotion Budget 11) Which of the following are strategies involved in selling? a) Branding b) Labelling c) Packaging d) None of the above 12) Scope of ______ is limited but scope of ______ is wider. a) Marketing, Selling b) Selling, Marketing c) Marketing, Publicity d) Selling, Manufacturing 13) Marketing creates profit by creating ________ to the buyer. a) Value b) Money c) Product d) Price 14) All companies strive to build _______ strength. a) Brand b) Images c) Customer d) Employee 15) Registering a trademark gives to the users. a) Finance b) Fame c) Protection d) Information

Ch- 10 Marketing Management (OCM - Quiz)

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