Brainwashing techniques, Methods used to alter or try to control what a person is thinking. In advertising it is used to entice consumers to accept and advert's message uncritically, Consumer behaviour, The study of all the activities associated with the purchase and use of goods and services, Subliminal messages, Stimuli that are not perceived consciously. n advertising such messages may be presented quickly or hidden so a consumer is not aware of them, Bandwagon effect, Behaviour change or purchasing decisions can result from the perception that everyone else is doing it, Social proof, In situations where we are not sure what to do or believe, we may look to other people for guidance because we think the others are better informed., 3 words we should use when talking about SLT?, Model, observe, imitate, What is classical conditioning?, Learning through association, What is operant conditioning?, Learning through consequences, Neuromarketing, The application of the scientific study of the brain to marketing, Scanning techniques, methods used to investigate the brain and other parts of the body, The 4 scanning techniques are?, fMRI, EEG, Eye tracking, Facial coding, fMRI, Measures brain activity (blood oxygenation). Watch advert while fMRI builds 3D map of most active areas, which area is the buy button, EEG, Brain's electrical activity recorded via electrodes on skull, brain wave shown on screen. COnvenient but only brain surface assessed, portable so used in natural environments, Eye-tracking, Monitor eye movements as consumer looks at product of advert. Records the aspects that attract attention. Can use virtual reality (e.g. simulated shop), Facial coding, Facial expressions correlated with advert.

Consumer behaviour

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