market trends (para 2) - the direction and movement of demand for a product, promotional activity (para 5) - using publicity and/or advertising to raise a product profit, raising finance (para 6) - obtaining loans, marketing and pricing (para 7) - promoting and selling products, points of sale (para 7) - the places where items are available, launching products (B) - introducing a new item on the market, focus groups (C) - people brought together to discuss a particular subject, market research (D) - gathering information about consumers' needs and preferences, target audience (D) - The group of people to which and advertisement or product is directed, the paying public - the people who actually buy the products, get out (introduction) - go to different places and meet people, start out (para 2) - begin to do something in life or business, sell out (para 5) - there is no more of a product to buy, try out (option C) - use something to see if it works, splash out on (option F) - spend a lot of money on something, check out (option G) - examine to be certain if it is true or suitable,

Exercises 4 and 5 on page 33

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