1) Do you buy products because of advertising? 2) Do you find advertising persuasive? 3) What kind of advertisements attract your attention? 4) Which advertisements do you like most and which least? Why? 5) What makes an ad memorable? 6) Do you prefer advertisements on TV, in newspapers, on the radio, on the Internet or in the street? 7) Do you think advertising is a clever way of lying about products? 8) Do pop-ups ads on the Internet bother you? 9) Can you think of an advertisement which you particularly dislike at the moment? 10) How much more effective do you think an advertisement is if it features a celebrety?

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