Business concept - A clear and concise description of an opportunity., Feature - A distinctive aspect, quality, or characteristic of s product or service., Benefit - Something that promotes or enhances the value of a product of service to the customer., Feasibility analysis - The process used to test a business concept, Industry - A group of businesses with a common interest such as telecommunications, computers, retail, and grocery., Target customers - Those most likely to buy your product and services., Competitive grid - A tool for organizing important information about the competition., Prototype - A working model of a new project., Business model - Describes how you intend to make money with your business concept., Value chain - The distribution channel through which your product or service flows from producer to the customer.,

CHAPTER 5

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