a company blog - a website which publishes regular information, opinions, etc. related to a particular business, billboard advertising - advertising your product on large, outdoor posters, cold calling - trying to sell to somebody on the telephone who is not expecting contact from you, email marketing - a form of direct marketing which uses electronic mail for communicating commercial messages, pay-per-click advertising - an internet advertising model in which advertisers pay only when somebody clicks on their ad, search engine optimization (SEO) - using special strategies to get a high-ranking position in search engines (Google, Yahoo!, Bing, etc), social media marketing - using websites like Facebook and Twitter as marketing tools, viral marketing - getting internet users to market a product or service on their own by telling their friends, word of mouth - recommendations by satisfied customers to potential customers,

Offline vs. online marketing

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