Metaphor, A direct comparison suggesting a resemblance between one thing and another, emotive language, appeals to the reader's emotions, cliche, over-used and unoriginal phrase, personification, describing something non-human as if it were human, idiom, a group of words in a fixed order that have a particular meaning that is different from the meanings of each word on its own, rule of 3, a writing principle that suggests that things that come in threes are more memorable, simile, a comparison using 'as' or 'like' to show a resemblance between one thing and another, rhetorical question, a question that doesn't require an answer, onomatopoeia, a word that mimics the sound of the object or action it refers to, imperative, a command word or phrase, hyperbole, an exaggeration used for emphasis or humour, bias, only presenting one view or side of an argument, slang, informal words or phrases, more often associated with speech rather than written language, direct address, a persuasive technique to make the reader feel the writer is speaking directly to them, alliteration, the repetition of initial letter sounds, jargon, a particular group of words or expressions used by a profession that are difficult for others to understand, colloquial expression, informal everyday words & phrases usually associated with a particular area, formal language, generally used in serious situations like job interviews, repetition, repeating a word or phrase to emphasise a key point , statistics , use of facts & figures.

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