A statement that claims to be true to a majority. - GENERALISATION, They play on people’s emotions such as fears, insecurities, hopes, desires and things that are valued. - EMOTIONAL APPEAL, It includes the audience by assuming they concur with the writer. - INCLUSIVE LANGUAGE, Information, facts or statements used to support a belief, opinion, point of view or proposition. - EVIDENCE, A short account or story of an entertaining or interesting incident. - ANECDOTE, The use of argument developed step by step with reasoning and evidence that support the writer’s point of view. - REASON AND LOGIC, The deliberate use of strong emotive words to play on readers’ feelings. Language that carries strong emotions. - EMOTIVE LANGUAGE, These are questions that have the answers embedded in them. - RHETORICAL QUESTION, Repeated words, phrases, sentence patterns, ideas, etc. - REPETITION, It leaves out or alienates a particular group. - EXCLUSIVE LANGUAGE, Presenting something as better or worse than it actually is. - EXAGGERATION,

Persuasive techniques

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