integrated - involved in all important business decisions and considered an essential part of the business, market opportunities - new markets as well as ways to improve a company's offerings in current markets, strategy - a plan that identifies how a company expects to achieve its goals, market segment - a group of similar consumers within a larger market, market opportunity analysis - studying and prioritizing market segment to locate the segment with the best potential based on demand and competition, target market - a clearly defined segment of the market to which a business wants to appeal, decision - A choice among alternatives, Wants - The way consumers can fill the need, Recognize - Be aware of many products and services, Identify - Interest leads to identifying products or services that relate to the want, Evaluate - To determine if any one choice seems to be better, more available, or more affordable than other choices., Decide - When the consumer is comfortable with the evaluation, a decision made., Asses - The final step in the process is to determine whether or not the choice was correct., Monopolistic Competition  - They have many competitors, but customers see some differences among the choices., Limited Competition - Bussinesses offering a product or service with little or no direct competition.,

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