Helps identify ____ in the ____ Reduces ____ when launching a new ____ Helps a business to ____ their ____ Market ____ might not be ____ enough for a true picture A ____ on the map doesn’t mean there is definitely a ____ for a product or service Market mapping is not a ____ of ____ Mapping helps businesses to find a ____ and to use the ____ effectively to create a ____ advantage.

Market mapping

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