Unity: Creating links and connections on a page, Using harmonising colours, Using the same font and style of font throughout the page, Repeating features (shapes, lines, graphics etc) on the page, Overlapping elements such as images, text and shapes, Dominance: Creating a focal point by enlarging an image and positioning it carefully, Grouping smaller items and scaling them down to make the focal point more dominant., Leaving white space around the item, The main graphic or picture should dominate the layout ​, Depth: Layering elements over each other (images, text, flash bars, shapes), Using different sizes of items so that larger items feel closer and smaller items feel further away., Using drop shadows., Using a pictorial image instead of a 2D one., Using perspective, Alignment: Align your text to suit your images, Align elements horizontally and/or vertically, Apply even line spacing to text, Ensure ALL elements are purposefully aligned – not just a few. If you do not, placement of elements can end up looking like a mistake., Leave an even margin around your design, Use different types of alignment to help draw attention to something, Contrast: Using contrasting shapes (eg circles and squares), Using contrasting colours (opposites on the colour wheel), Using contrasting fonts (serif and sans serif, formal and informal, normal, italic, underlining and bold),

Design Principles

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