What is characterized by all marketing through which people are addressed directly and personally?, For all types of direct marketing activities, the essential tool is a ___________. , TRUE OR FALSE: Direct marketing is also called "mass marketing"., Four methods most commonly used by destination and venues are:, "Paid ad with a response channel → Direct mail mechanism → Outbound telemarketing → Face-to-face sales call" — is Kotler’s technique known as _______ ?, The placing of advertisements in, for example, the trade/professional press, inviting readers to respond by post, using coupons or to call direct-response telephone numbers., What are the “big four” social media platforms most commonly used by venues and destinations in their marketing?, TRUE OR FALSE: Customer-to-customer communication through social media has been enabled by Web 2.0., _________ create product awareness and stimulate enquiries., What has become a mainstream form of everyday communication across the globe, affecting many aspects of people’s lives?, _________ has been described as a set of principles and practices that include looking at the world wide web as a ‘platform’ with the aim of ‘harnessing collective intelligence’., In the use of social media for marketing purposes, which innovation has made its greatest impact in the world of commerce?, What is … to promote the destination to potential new clients and to help meeting planners with delegate boosting?, What is a solution for marketing venues and destinations to potential buyers such as meeting planners and organizers?, What is an abbreviation for familiarization trips?, How many months in advance should you start planning before the familiarization trip due date?, When planning for familiarization trips there it is important that you keep _______ in your itinerary., It is crucial that after the visit you receive_______, as this will help you for future planning., How many events are secured per place with the implementation of the ambassador programme?, Where is the highest percentage of ambassadors drawn from?, Mention three likely candidates included in ambassador programme, What does ICCA stand for?, Conference ambassador programme are also know in North America as “_____________”, A business event in a specific industry show and market their products to the invited people, Trade show is only open for Company representatives and ________?, The show managers seek to guarantee a successful experience to exhibitors by _______.?, What are the locations of two of the leading conventions and business event exhibitions held annually?, Trade shows have long been used as a forum for promoting sales of a variety of products dating back to ______ ?, ______ offer suppliers the opportunity to have one-to-one interactions with possible consumers., Workshops for the meeting industry may be organized by _____?, When the workshops move around from one location to another in intensive few days, they are known as ______ ?, What is one of the major causes of dissatisfaction with such events on the part of the suppliers?, What is the purpose of holding much smaller workshops in a hotel or conference center during conventions and business event exhibitions?.

Chp 4: Personal Marketing Communications for Destinations and Venues

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