Brand Voice - The company personality and emotion that helps humanise the brand, Brand Identity - The visual and verbal aspects that make your company recognisable, Brand Promise - What a consumer expects of the company's product or service, Brand Values - The guiding beliefs and principles the company stands for, Brand Targeting - The consumers the company wants to buy/use its product or service, Brand Positioning - How the company compares with other companies offering the same service or product,

Six Elements of a Brand

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