My name’s Ben O’Brien and I founded Sourced Market in 2009, so my responsibility is, ____ the business.Question: Why did you ____ Sourced Market? Ben: So, I used to live on a very famous produce market and was ____ by the quality of the food that was ____ there. And over the years got to know many of the small producers, I learnt a little bit more about what it takes to get food from field to fork, um, and then in 2007 I actually moved out of my flat on the marketand moved into east London. And suddenly I no longer had all of this amazing produce on my ____. Um, and I just felt that that should be more ____. I didn’t have the time to actually go back to the market to find the food that I wanted, so I came up with the idea for Sourced Market, which was to take the quality of product that was ____ at that market, the general shopping experience, and the ____, but to make it more ____ and to deliver it in more of a ____ store’ format. So we’re located here in an international train station, we’re open seven days a week, 16 hours a day. What’s the ____ of food miles on the environment? In general I would say food travelling unnecessary long ____ is a bad thing. My feeling’s that if something is good and ____ locally, then we should get it locally. So for example we’re very close to Kent, which is known as ‘the garden of England’, and actually produces amazing apples. So I feel that we should ____ source our apples locally from Kent, rather than bringing them in from thousands of miles away. It’s not quite as simple as that always, because for example people actually want to eat apples all year round. Apples are a seasonal product, you know,they’re generally ____ August, September, October. Um, if we want to sell apples in June that means keeping them in a cold storage ____ all year. That actually uses a lot of energy. And actually, you have to do some very, sort of, ____ sums to work out: is it better to keep them in a fridge all year? Or bring them in from the southern ____ I mean, over all the best thing would be if people ate more seasonally, and then they ate apples in autumn, when apples are in season, and then in summer they eat thing that are in season in summer, such as berries. But that’s not ____ how the world always works. New ____ says that food miles are only part of the picture. Would you agree? So food miles is absolutely only part of the, um, the wider ____. So at its very simplest, food miles is: ‘How many miles does it take to get a product from A to B? And what’s the, sort of, cost per mile in terms of energy ____ Um, but you’ve also got to look into how a product is produced. And ____ can be produced very differently in different places. So for example we actually bring in a lot of lamb from New Zealand. New Zealand’s got lots of wide open spaces, and actually it’s very, very easy for them to ____ lamb very efficiently as a result. So then putting that in a frozen, um, shipping ____ and bringing it over here is relatively efficient. So again I don’t know the exact sums, but this is just an example of something you would need to look at. There is an argument that rather than using, er, the limited ____ that we have in the UK to produce ____, it actually might be better to bring it in from New Zealand where they have a lot more space and can produce it more efficiently, even though there’s a lot of food miles, bringing something in from effectively the other side of the world. Is locally-grown food expensive? So ____ food can sometimes, but not always, be more expensive. Quite often it’s not more expensive, because if you transport something from two miles down the road to here and then sell it, you cut out a lot of the costs of ____ it somewhere to a ____, and then shipping it out to somewhere else. So, in an ideal world it would be cheaper. But sometimesit can be more expensive because if you produce something locally it might be produced on a smaller ____. And it might not be a huge ‘agribusiness’, so they may not have the economies of scale, so actually it could potentially be more expensive even after ____ for the fact that transportation costs are lower. Where can I by locally-sourced food? I think if you’re interested in sourcing food locally the best place to start would be your local market, specifically a farmers’ market if you have it, because there you can go and meet the people who that actually produce the food that you’re buying and eating. And you can find out a lot more information about how something is produced – what were the ____ to go into it – and often they’ll let you try a product before you buy it, unlike going to a supermarket where generally something’s packaged and ____, whilst there are regulations that govern labelling, can be a little bit ____. Certainly one of the ____, for example, is that if the product is packed in the UK you can put the British flag on it, and then when somebody looks at that product on a shelf the ____ that they make is, ‘This is a British product.’ But actually it might have been produced outside the UK, shipped here, and then only packed in this country, so sometimes you almost have to be an expert in order to be able to ____ the information on a ____ in a supermarket, whereas actually if you talk to the person who makes the product you can generally form a much more ____ idea about what goes into that product.

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