In Banwagon, you are attracted to use a product or join an activity because “____” is doing it. You are convinced to use a product because it is endorsed or confirmed by a ____ personality for the Testimonial You are encouraged to use a product because it is what “____” are using for Plain Folks Biases are ____ based on personal point of view, Propaganda refers to the ____ of information, ideas, or rumor that is meant to make people accept them.

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