Power of three - Including lists of three items/reasons in your writing., Emotive language - Words, phrases and imagery that arouse an emotional response., Rhetorical questions - Questions to get your audience thinking – they don’t require an answer., Say again - Repeating the same word, phrase or idea more than once for emphasis., Undermine opposing views - Destroy/criticise the opposing argument., Anecdote - Including little stories to illustrate a point., Direct address - Involve your audience by speaking to them directly using personal pronouns and shared experiences., Exaggeration - Being over-the-top to get a point across.,

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