Language techniques: fact, opinion, rule of three, slogan, imperative, alliteration, simile, exclamation, statistic, direct address, rhetorical question, formal language, informal language, repetition, hyperbole, metaphor, technical language/jargon, emotive language, Organisational features: bullet points, numbered list, capital letters, text box, caption, footnote, speech bubble, image, heading/title, sub-heading, columns, paragraphs, colour, bold text, underlined text, italic text, different font styles, larger/smaller text,

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