1) By using technology and human resources strategically, businesses can forge a tight connection with customers. a) true b) false 2) All companies always gather data on their customers’ buying habits while providing customer service. a) true b) false 3) Satisfied customer is the only goal of a clever company. a) true b) false 4) Turning consumers into customers for life should be the ultimate aim of any business. a) true b) false

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