Direct address - speaking to the audience "you", Alliteration - repetition of words starting with same letter, Facts - stating something that's objective, Opinions - stating something that's subjective, Rhetorical questions - questions that don't require answer, Repetition - stating something more than once for effect, Emotive language - Language that appeals to emotions (pathos), Statistics - using numbers, percentages etc, Tricolon (rule of three) - List of three for effect, Anecdote - short story to illustrate point, Humour - making audience laugh or smile, Appeal - call for action, Quotations - reporting wise or respected words, Hyperbole - exaggerating for effect, Ethos - using character or credibility to persuade, Logos - using logic to persuade, Pathos - using emotions to persuade, Rebuttal - argues against a position, Oxymoron - A complete contrast/juxtaposition, Metonymy - A figure of speech when an object stands for a larger idea, Epistrophe - An example is 'Of the people, by the people, for the people', Anaphora - Repetition of a word or expression at the beginning of successive phrases, Allusion - A hint or suggestion, Analogy - To explain one thing in terms of another, Parallelism - An example-'Like father, like son', Understatement - To make an idea less important than it is, Satire - A type of humour often aimed at public figures, Paradox - A contradictory statement, Connotation - What a word suggests to us, Cacophony - Using harsh sounds,

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