1) First of all, you ........ give the product a name. a) must b) have to c) ought to d) don't have to e) do ... have to f) shouldn't 2) Companies ........ get it right the first time. a) must b) have to c) ought to d) don't have to e) do ... have to f) shouldn't 3) A brand name ........ be unique, memorable and easy to understand. a) must b) have to c) ought to d) don't have to e) do ... have to f) shouldn't 4) But you ........ use a family name. a) must b) have to c) ought to d) don't have to e) do ... have to f) shouldn't 5) And what ........ you ........ be careful about? a) must b) have to c) ought to d) don't have to e) do ... have to f) shouldn't 6) Well, you ........ choose a name that might not work in certain countries or cultures. a) must b) have to c) ought to d) don't have to e) do ... have to f) shouldn't

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